When you are looking to creating a video, one of your first considerations will be deciding what type of video you will create and what tools to use. If the video will be filmed, then you will need to factor in such considerations as the type of camera, mic, and filming location you are using. If, on the other hand, you will be using assets such as images with animination, then this choice of video style will guide your selection of both the assets and the software that you will use.
The table below is a survey of different types of videos and some suggestions for software that you can use to create these video types. For more information on how to create videos, see YouTube or LinkedIn Learng for tutorials. Note that Adobe and TechSmith Camtasia/Snag-it are versatile and popular professional tools widely used in the workplace, but they are not available for free. PowerPoint has evolved quite a bit since Office 365 launched and it is now capable of creating a wide array of videos.
| Video Type | Video Type with Examples & Creation Tools |
|
Filmed Footage / Talking Head / Action Film |
Video Creation Tools: Zoom, PowerPoint, OBS Studio, Camtasia SnagIt, Smartphone, camera, webcam, microphone |
| Slide Show |
Video Creation Tools: Active Presenter, PowerPoint (not ideal for mobile devices) |
| Template-based or/and mixed media videos |
As you are already familiar with this type of video, here we will expand into the versatility of the asset sources that can be used in these types of videos - Live, recorded, and stock assets (video footage, still images, animated images), screencasts and B-roll footage, screen captures (e.g., Windows Snipping Tool), Slides, filmed footage (smart phone, camera, webcam) Video Creation Tools: Template based - Canva, Piktochart, Visme, Camtasia General mixed media - Adobe After Effects, Adobe Premiere Pro, PowerPoint |
| Video Presentation |
Video Creation Tools: PowerPoint, Zoom, TechSmith Camtasia |
| Screencast |
Video Creation Tools: PowerPoint, Techsmith SnagIt |
| Whiteboard Explainer Animation |
Video Creation Tools: Start here |
| Motion Graphics |
Video Creation Tools: Adobe After Effects, PowerPoint |
| 2D Animation |
Video Creation Tools: Powtoon, Animaker, Adobe Character, PowerPoint |
| 3D Animation |
Video Creation Tools: Daz 3D, Blender , Zoom (UMB) |
| AI Tools |
Video Creation Tools: Synthesia , InVideo , Canva , DeepBrain , DiD , MyHertitage |
