References

(2018, August 20). 20+ Creative SWOT Analysis Templates (Word, Excel, PPT and EPS). Templates for Microsoft® Word. https://www.wordtemplatesonline.net/swot-analysis-template/#google_vignette

(2021, July 4). 20 Unique Selling Proposition Examples to Inspire You Today. Mktoolboxsuite.Com. https://mktoolboxsuite.com/unique-selling-proposition-examples/

(2021a, June 28). 35 Practical Competitive Advantage Examples to Learn From. Mktoolboxsuite.Com. https://mktoolboxsuite.com/competitive-advantage-examples/

3 Great SWOT Analysis Examples with Real Companies. Mktoolboxsuite.Com. https://mktoolboxsuite.com/swot-analysis-examples/ 

Brui, L. (2016, August 3). Porter’s Five Forces. Business-to-You.com.Com. https://www.business-to-you.com/porters-five-forces/

Brui, L. (2016, Septermber 28). Scanning the Environment: PESTEL Analysis.  Business-to-You.com.Com. https://www.business-to-you.com/scanning-the-environment-pestel-analysis/

Olsen, E. (2021, October 8). Internal & External Analysis | OnStrategy Resources. OnStrategy. https://onstrategyhq.com/resources/internal-and-external-analysis/

Pratap, A. (2021, October 28). TOWS MATRIX for STARBUCKS. Notesmatic. https://notesmatic.com/tows-matrix-for-starbucks/

SWOT Analysis. (2021). WhatMakesaGoodLeader.Com. http://www.whatmakesagoodleader.com/SWOT-Analysis.html